Two centuries after rum was pushed out of American life, Revere American Rum brings the spirit home with an Aged Rum and a White Rum crafted entirely on U.S. soil
LOUISVILLE, KY (July 4, 2026) – Revere American Rum, owned by two-time NASCAR CRAFTSMAN Truck Series champion Ben Rhodes, today announced the release of Batch #1, its inaugural offering and the brand’s first step toward reclaiming rum’s place in American history. The lineup includes an Aged Rum and a White Rum, both 100% American made and bottled by Revolution Rum, LLC in Bardstown, Kentucky.
Rum was once the drink that built the American colonies. Two hundred fifty years ago, American distilleries were producing 5 million gallons of it annually, and in the port towns of early America, no drink was more cherished — it filled the tavern mugs of Boston merchants and fueled the booming economy of New England distilleries. That dominance drew the attention of the British Crown. The 1733 Molasses Act taxed rum itself and both sugar and molasses which are the key ingredients of rum. Colonists responded with defiance, smuggling molasses from French and Dutch islands. The 1764 Sugar Act tightened enforcement further, feeding the unrest that led to boycotts, the Boston Tea Party, Paul Revere’s midnight ride, and the first shots of the Revolutionary War at Concord.
Victory came at a cost. When the war ended, American ships lost access to the Caribbean sugar islands, severing the colonies’ molasses supply. Distilleries were left with a choice: close their doors or pivot to grain. Whiskey rose in rum’s place, and the drink that helped fuel the Revolution faded from the country it helped create.
Revere American Rum was founded to bring it back — bottling proudly and unapologetically American rum, made without shortcuts.
Batch #1 includes:
● Aged Rum Batch #1 (40% ALC/VOL, 80 Proof, $44.99 / 750mL) – Aged a full six years, with nothing added to speed up the process. No caramel color, no sweetening, and no blending to appear older than it is — six years is what’s in the bottle. Toasted notes of oak, coconut, and vanilla carry through alongside the rum’s natural sweetness, making it equally suited to sipping neat or building into a cocktail.
● White Rum Batch #1 (40% ALC/VOL, 80 Proof, $29.99 / 750mL) – A bright, floral white rum with a sweet, fruity mouthfeel. Smooth enough to drink straight and versatile enough to anchor any cocktail.
“This is about bringing rum back to where it started,” said Ben Rhodes, owner of Revere American Rum. “Rum built this country before whiskey ever did, and it got pushed out by circumstance, not by quality. We’re proud to put an American-made rum back on the shelf and back in people’s glasses.”
Revere American Rum will be available starting July 4, 2026, online direct to consumer at revererum.com. Partnering with online retailer Bourbon Direct, Revere American Rum will be shipping to every state except Alaska, Hawaii, Utah, Michigan, South Dakota, and Massachusetts. For more information, visit revererum.com.
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About Revere American Rum Small batch American rum, crafted in the spirit of 1776. Bold, refined, and unapologetically American, Revere American Rum is bottled by Revolution Rum, LLC in Bardstown, Kentucky. Just as Paul Revere signaled the start of the American Revolution, Revere American Rum intends to do the same for American rum — declaring independence from Caribbean distillers. To learn more, visit revererum.com.
About Ben Rhodes Ben Rhodes is the owner of Revere American Rum. He began his racing career at age 7 in his hometown of Louisville, Kentucky, in 2004. After winning championships in karting, Bandoleros, and Legend Cars — including a season in which he won 43 Legend Car races, more than any other driver internationally that year — Rhodes made his NASCAR debut in 2011. He won the NASCAR K&N Pro Series East Championship in 2014 while also making NASCAR Truck Series starts at age 17. Rhodes signed with ThorSport Racing in 2016 to compete full time in the NASCAR CRAFTSMAN Truck Series, where he has since won two championships and holds the series record for most consecutive starts by an active driver. He lives in the Louisville, Kentucky area with his wife and three kids.
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