The story behind Whiskey Consensus — and why a consistent methodology is the only thing that makes reviews worth trusting.
Matthew Evans — Founder
Whiskey Consensus started in February 2017 as an Instagram account — just me, a bottle, and a camera. I was working in digital marketing and technology and wanted a creative outlet that combined my eye for photography with a growing obsession with whiskey. What I didn't expect was for it to become one of the most-followed independent whiskey platforms in the country.
Over the years, a community of contributors has helped build the review library into what it is today — hundreds of bottles across every major whiskey style, each one evaluated using the same five-category scoring system. The methodology has never changed. That consistency is what makes the scores mean something, and what makes every review directly comparable to every other one in the library.
No brand deals influencing scores, no shortcuts, no paid placements — just honest evaluations scored the same way every time. That's what gave Whiskey Consensus the credibility to build an audience of 250,000+ followers, and it's what makes every score on the site worth trusting — each one directly comparable to every other in the library.
Whiskey Consensus has always been more than just reviews. Alongside the scored bottle library, the site publishes recipes, industry news, press releases, and in-depth articles covering everything happening in the whiskey world. If it matters to whiskey enthusiasts, it belongs here.
Outside of whiskey, I'm an ultra distance runner, a car and watch enthusiast, and someone who takes community involvement seriously. The same drive that gets me through a 50-mile race is what keeps this platform running to the standard it was built on.
Every review on Whiskey Consensus comes from a real person with a real palate — no brand deals, no sponsored scores. Our contributors span a dozen states and a thousand bottles.
Every review scores five categories independently. No category is weighted — each stands on its own, and the five scores average to a 0–10 overall. This makes every review directly comparable to every other review in the library.
| Score | Rating | What It Means |
|---|---|---|
| 9.5 – 10.0 | Exceptional | One for the history books. Buy it, cellar it, share it. |
| 9.0 – 9.4 | Outstanding | Elite whiskey. Worth seeking out at any reasonable price. |
| 8.5 – 8.9 | Great | A genuinely excellent bottle. Buy with confidence. |
| 8.0 – 8.4 | Very Good | More good than not. Solid choice for most occasions. |
| 7.0 – 7.9 | Good | Worth drinking. May not be worth hunting for. |
| 6.0 – 6.9 | Average | Unoffensive. Better options exist at the price. |
| 5.0 – 5.9 | Below Average | Hard to recommend. Pour it in a cocktail. |
| 0 – 4.9 | Hard Pass | Don't bother. Life is too short. |
Free to join. The WC Whiskey Club gives members early access to upcoming releases, first notifications on new barrel picks, and exclusive opportunities to purchase limited-edition selections before they're gone.
Whiskey Consensus reaches 250,000+ engaged followers across Instagram, Facebook, and TikTok, plus a growing email list and web audience. I partner selectively with brands on reviews, barrel picks, photography, and promotions — always with full transparency to the audience.