Because Life’s Too Short for Bad Cocktails…and Spoiler Alert: They’re Delicious
Traverse City, MI (June 11, 2024) – Traverse City Whiskey Co. (TCWC), a portfolio of premium whiskeys and bourbon made in Michigan, has launched two ready-to-serve Old Fashioned Cocktails in a portable bottle: The Original (37% ABV) and Cherry (27% ABV). The Original features the company’s premium, award-winning six-year-old bourbon whiskey, while the Cherry’s base spirit is American Cherry Edition, the company’s bestselling whiskey. Both expressions contain homemade simple syrup and bitters, and citrus expression.
The new ready-to-serve Old Fashioned Cocktails, which are available in 375ml bottles and provide eight delicious cocktails (pours), are meant to be chilled and served neat or over ice and garnished with a TCWC Premium Cocktail Cherry (product sold separately). The suggested retail price for The Original and Cherry, which may vary by market, is $29.99 and $19.99, respectively.
“An Old Fashioned is one of the original classic bourbon cocktails,” said Chris Fredrickson, Co-founder, Traverse City Whiskey Co. “Our delicious and convenient ready-to-serve Old Fashioned cocktails are hand crafted and ready to pour. They’re a welcomed addition to our portfolio of whiskey offerings.”
Known as the “Whiskey of the North,” TCWC draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all its grains (corn, rye, and malted barley) from the Midwest. Led by Chris Fredrickson, the distilling team strives to make quality products, inspired by patented distilling techniques invented by Fredrickson’s great grandfather that were approved by the US PTO during the prohibition era.
Traverse City Whiskey Co’s new ready-to-serve premium Old Fashioned Cocktails are available online at tcwhiskey.com, the Stillhouse (Traverse City) and Outpost (Ferndale) and beginning to roll out in the following U.S. markets: AK, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, IA, KY, LA, MD, MI, MN, MS, MT, NE, NV, NJ, NY, NC, OH, PA, TX, TX, UT, WA, WI, and Washington DC.
For more information, please visit tcwhiskey.com and follow the brand on Facebook, Twitter, and Instagram @tcwhiskey
About Traverse City Whiskey Co.
Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.
Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States (DISCUS).
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