JULY 6, 2023 – Ross & Squibb™ Distillery and its Remus® Bourbon and Rossville Union® Rye
Whiskey brands are partnering with NFL legend Chris Long and his Foundation’s Waterboys
Initiative to bring a lasting source of clean, safe water to a community of 1,600 in arid southern
Kenya.
Sitting atop the Great Miami Buried Valley Aquifer, Ross & Squibb Distillery has benefitted from
the abundant clean water the aquifer provides since 1847. Now, Indiana’s oldest distillery
wants to show appreciation for this vital resource by helping bring clean water, and the
opportunities that come with it, to the community of Oloile in Kenya.
The project consists of a deep borehole well, elevated water storage and a distribution system
to serve the residents of Oloile. The Chris Long Foundation’s Kenya implementing partner, Well
Aware, is managing drilling and construction and expects the new water system to be
operational in August.
The new water system will change lives. With annual rainfall of less than 3.5 inches and recent
drought lasting up to two years, the Oloile community has been forced to consume
contaminated water from seasonal rivers and untreated rainwater harvested from roofs, or to
drink water from hand-dug holes. Accessing fresh, clean water will alleviate cases of water-
borne disease and free up residents to grow small gardens or spend time on income-generating
activities rather than searching for drinking water.
“We are honored to work with Waterboys and Well Aware to bring life-sustaining water to the
Oloile community,” said Shanae Randolph, Marketing Director-Brands for MGP’s Luxco Branded
Spirits. “We’ve always been grateful for the clean water we have in Lawrenceburg, Indiana and
this partnership helps us share that necessity for a far more important cause.”
Chris Long, two-time Super Bowl Champion and founder of the Waterboys Initiative, said Ross
& Squibb was instrumental in making the Oloile project a reality. “Their funding and dedication
to this cause help us extend our impact, offering a lifeline to communities in dire need of clean
water.”
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About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and
bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of
consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq:
MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and
award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-
based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County;
Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon
Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora
González Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb
Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight
Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope
Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish
Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company
and its brands, visit luxco.com.
About the Chris Long Foundation and Waterboys
The Chris Long Foundation is a 501(c)3 nonprofit founded by two-time Super Bowl Champion and
2018 Walter Payton NFL Man of the Year, Chris Long. We mobilize champions, service providers, and
experts to help communities access clean water, address basic needs for youth and families, and
inspire others to make an impact at home and abroad. Our vision is access and opportunity
everywhere. To date, the Waterboys initiative has provided clean water to over 550,000 people in
need at home and abroad. Visit chrislongfoundation.org and waterboys.org to learn more.
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Media Contacts:
The Chris Long Foundation – cain@chrislongfoundation.org
Luxco – patrick@byrnepr.net