FOR IMMEDIATE RELEASE: December 13th, 2021
IMAGES: See end of release for download link
2021 Finishes with the Anticipated Release of Pursuit United Rye
LOUISVILLE, KY – Pursuit Spirits, founded by the creators of the popular podcast Bourbon
Pursuit, have released their second major brand extension, Pursuit United Rye. This new blend
marries three mashbills from two different distilleries to create an uncommon rye whiskey. The
inaugural release will have 2076 bottles at 108 proof (54% Alc./Vol), non-chill filtered, and
available with a SRP of $65.
Following in the same footsteps as Pursuit United bourbon, Pursuit United Rye wanted to
showcase the art of the blend. The small batch blend of straight rye whiskeys utilizes three
different mashbills from two states. One is provided by Bardstown Bourbon Company and the
other two come from Sagamore Spirit. “Creating the blend using Kentucky and Maryland rye
whiskey was a way to pay homage to two historically significant rye whiskey producing states,”
said Kenny Coleman, Co-founder of Pursuit Spirits. “All of the whiskey in the blend was
produced at each respective distillery to create a rye flavor profile that hadn’t been discovered.”
The blend utilizes Sagamore’s 52% rye, 43% corn, and 5% malted barley mashbill which
provides more bourbon-like characteristics. “We wanted to create a rye that wasn’t traditional
and spoke more to bourbon consumers,” said Ryan Cecil, Co-founder of Pursuit Spirits. “We
also added in Sagamore Spirit and Bardstown Bourbon Company’s 95% rye, 5% malted barley
mashbills to add familiar rye flavors. What you’re left with are notes of brown sugar, baked
cinnamon on green apples, and finishes with a hint of citrus flavor followed by mint, tea, and
cloves.”
Pursuit United Rye will be available in limited quantities on store shelves in CO, GA, IL, KY, TX
and online at Seelbachs.com. Pursuit United Rye will continue to be a yearly limited release.
ABOUT PURSUIT SPIRITS: Founded in 2018 by the creators of the popular podcast Bourbon
Pursuit, Pursuit Spirits is rooted in providing consumers an uncommon whiskey experience,
focused on transparency and access to unique whiskeys. Today, Pursuit Spirits offers
award-winning small-batch products with Pursuit United and Pursuit United Rye as well as their
single barrel product, Pursuit Series. For more information, please visit www.pursuitspirits.com.
ABOUT BOURBON PURSUIT: Bourbon Pursuit is the leading whiskey podcast, dubbed as
“The Official Podcast of Bourbon”. Started in 2015, Bourbon Pursuit reaches a global audience
with more than 1.75+ million streams per year informing listeners on the next bourbon trends,
great bottles, and sharing the personalities behind their favorite brands with interviews from
prominent whiskey distilleries. Subscribe to Bourbon Pursuit wherever you get your podcasts
and learn more at www.bourbonpursuit.com.
IMAGES: https://brbn.at/unitedryephotos
