Unique Livery Highlights Iconic Old No. 7 Brand on both McLaren Formula 1 Cars
Lynchburg, Tennessee (November 14, 2023) – In celebration of the first year of their
partnership, the Jack Daniel Distillery and McLaren Racing today announced a special Jack
Daniel’s Tennessee Whiskey livery for the upcoming Las Vegas Grand Prix.
The livery will include increased branding for Jack Daniel’s on both McLaren Formula 1 cars,
against a background of repeating “Old No. 7” logos, inspired by the MCL60’s carbon fiber
weave. Jack Daniel’s logo placement will be featured on the race suits worn by drivers Lando
Norris and Oscar Piastri and in the team’s garage during the Las Vegas Grand Prix.
In the run-up to the race weekend, Jack Daniel’s and McLaren Racing will also be posting a
piece of social media content telling the story of the car’s journey from the Jack Daniel Distillery
in Lynchburg Tennessee, to Las Vegas in preparation for the race.
Earlier this year Jack Daniel’s announced a limited edition Jack Daniel’s Tennessee Whiskey
bottle to commemorate its partnership with McLaren Racing. It will be available in select retail
accounts around the Las Vegas area during Grand Prix weekend.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack
Daniel Distillery is the first registered distillery in the United States and is on the National
Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No.
7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s
Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire,
Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack
Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170
countries around the world and is the most valuable spirits brand in the world as recognized by
Interbrand.
Please Drink Responsibly.
Jack Daniel’s Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee.
JACK DANIEL’S is a registered trademark. ©2023 Jack Daniel’s. All rights reserved.
