Jack Daniel’s Celebrates Military with Launch of Limited Edition Heroes Selection Single Barrel Barrel Proof Rye Whiskey

The military exclusive release, which is produced once a year and especially selected by a veteran, is available now at military duty-free stores

Lynchburg, Tennessee (August 12, 2024) – The Jack Daniel Distillery introduces Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey – the latest selection in the limited edition series featuring whiskey chosen by heroes, for heroes. Selected by U.S. Navy Veteran and Jack Daniel’s SVP General Manager Melvin Keebler, the 2024 Heroes Selection edition was hand-picked to celebrate veterans and active military, complete with an exclusive gift box and collectible medallions. 

Jack Daniel’s Heroes Selection Barrel Proof Rye is offered at proof points between 125 and 140 with a complex aroma of rich caramel and toasted subtle fruit. Although every barrel is slightly different, rich flavors of toasted oak are balanced by complex barrel spices to provide depth and character. Jack Daniel’s Rye Whiskey has a grain bill of 70% rye, 18% corn, and 12% malted barley and is charcoal mellowed before aging in new, handmade American white oak barrels. 

“Community, camaraderie and the importance of mission are the core principles that I feel my military service shares with my work today at the Jack Daniel Distillery,” Keebler said. “It is my privilege to select this whiskey in honor of the men and women who continue to serve and protect our freedom.”

The Heroes Selection annual release is the latest effort from Jack Daniel’s to support military communities. Since 2011, Jack Daniel’s Operation Ride Home campaign in partnership with the Armed Services YMCA has raised nearly $3 million to cover costs for nearly 13,000 junior-enlisted service members and their family members to travel home for the holidays.

Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Rye is available in 750ml bottles for a suggested retail price of $69.99 in select military retail locations beginning this month. 

For more information, visit www.jackdaniels.com. 

About Jack Daniel’s

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

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Single Barrel Barrel Proof Tennessee Rye Whiskey, 62.5-70% alc/vol. Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.